GeraintUk wrote:The "only" leg anyone had to stand on, was the fact that it was listed as a "special offer" and as such could try to argue they believed that 66% off retail price was genuine.
The entire case hignes on this. Oh; and its a textbook case now for every budding lawyer. Consensus, within uni at least, is that unless kodak could prove you found/posted/read "kodak made a mistake, order this camera quick before they find out", then 66% off is reasonable and Kodak loose, customer wins because:
The DX3700s were not selling; becasue they had poor quality lenses, poor flash, horrific response time, horiffic turn-on time, poor battery life and endless problems with faulty batteries/charging circuits and poor reviews. Further - similar quality items from other manufacturers were £200, not £30. In the context of a "special web-only offer" in the "new year"; 50% off the 'market price' for a time-limited offer is entirely plausible. Kodak could try to argue it wasn't, but they'd have a hard job of it!
I would have had to convince a small-claims jdge of this; not Kodak; and they generally rule in favour of innocent punters being taken for a ride. And yes you would have stood a chance - as Kodak do not decide when they get a summons - the court does, and they did not have enough lawyers to fight all small-claims cases simultaneously.
As it happens - we were looking for a digicam in the new-year, and wanted about 3 megapixels and 3x zoom; saw the kodak; ummed and aaahed about it overnight then ordered it the following morning - as even at £100 it wasn't hugely attractive. Having used it for a while, I'll say it really was only worhth £100; lucky not to have been thrown out the window on numerous occasions and I'd have been mightily disappointed if I'd paid £200 for it, let alone £300.
As a result; most web-offers are now issued with 'order confirmations' to say the order has ben placed, then contracts and invoices sent out/agreed upon after a person has packaged/approved the item.
To any budding Kodaks out there - the way you are supposed to deal with situations like this is:
Withdraw the item from sale.
Email all customers apologising for the error, and offering them £100 off of the camera as a goodwill gesture or a free bundle of photopaper/big memory stick with every camera purchased.
98% of customers who were tryign it on go 'oh well' and most don't buy anything. You then take-on the few that try it on.
Personally, I would have gone along with it, advertised it as a "super-special offer", sent out the first 2000 cameras only and offered the other orderes free paper/discount apologising profusely for the lack of stock due to unforseen cirumstances, then run an big advertising/promotional campaign about the once a month for half an hour only super-special offer at the online kodak store - keep checking back for details. Spontenaity, goes with photography and all that. The number of people who'd get fed up checking back and just order the camera full-price would more than pay for the lack of profit on the £100 cameras; hugely good public relations and nobody ever the wiser.
A snotty email telling customers to f**k off (in a couple more words, but not many) is the ideal thing to do if you want negative PR and customers backs up and people taking you on; doesn't take a genius to figure that one out (but more than a kodak lawyer/IT man!)...
EDIT, as smilz has replied: Kodak's terms and conditions allwoed them to refuse to sell you the goods, but not once the order had been processed, contract agreed and invoice issued. The whole thing hinged on the "plausibility" of the offer which is what made it interesting!
Number plates I agree - you tried i on, knowing full well that it was a mistake, and lost. Ah well! But Kodak I actually bleedin' deliberated about before ordering ; and I'll be damend if any man from Kodak will stand up in court and accuse myself and the rest of the family of lying under oath. They could probabyl check IP records or summat and the time the camera was ordered afterward?